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David Bisbal Debuts New Song 'Closer Tonight' in Bubbly Freixenet's New Year's Eve Ad
By Judy Cantor-Navas, Barcelona
Spanish pop star David Bisbal has debuted his swinging new English-language song “Closer Tonight” in a New Year's Eve ad for Freixenet bubbly. The track with a jazz hot vibe will be included on a gold edition of his album Tu y Yo, set for Dec. 9.
With his trademark curls slicked down -- and looking very Justin Timberlake in black tie -- Bisbal is at the center of the glitzy spot that celebrates the 100th anniversary of sparkling wine leader Freixenet.
Flappers dressed in gold-fringed mini dresses start a party in a wine cellar that continues through the decades until 2014, when the dancers join Bisbal at an outdoor party wearing sequined leotards with hoodies. The young Spanish actress Maria Valverde, featured in Ridley Scott’s upcoming Exodus: Gods and Kings, also stars in the ad, which was released on Freixenet’s YouTube channel late Tuesday night (Nov. 25).
The New Year’s cava commercial was directed by Goya Award winner Kike Maíllo, who also directed a fictional film based on Bisbal’s Tu y Yo tour that debuted earlier this year. The ad was filmed at Freixenet’s headquarters outside of Barcelona. Freixenet Cordon Negro Brut is the world's best-selling champagne-method sparkling wine, according to the brand.
Bisbal, a leading Latin music star known for his romantic ballads, has a lot to celebrate this year. Tu y Yo (You and I), the artist’s fifth studio album, debuted at No. 1 in Spain and was immediately certified double platinum for shipments of over 80,000 copies.
Bisbal is currently in Latin America on a tour that wraps up with Dec. 14 concert in Madrid. He’ll take part in Televisa’s Canal de las Estrellas channel’s New Year’s Eve countdown, broadcast on Dec. 31